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Cheers from the World – Italy

Travel to Italy using your taste buds. The Negroni is a world-famous cocktail more than 100 years old — take a sip and start dreaming!

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Oh, the Negroni – an Italian classic with history dating back to 1919 when it was created by Count Camillo Negroni in Florence, Italy. Its origin came from a different classic, the Americano, a mixture of Campari, sweet vermouth and soda water, served with a lemon slice. But, in 1919, Count Negroni kindly asked his bartender to stiffen his Americano by replacing the soda water with gin. Legend has it, he also replaced the lemon with an orange slice, but no one knows if he added the bitters.

Prepare this Italian cocktail, take a sip, and imagine yourself on the banks of Lake Geneva, exploring the fashion-forward street of Milan, or taking a dip in the blue waters of Capri during late summer. When the time feels right, we’re here to help you plan your visit!

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